Growth Lead

The Role

You will own how Norland Academy grows. That means top-of-funnel, conversion, and retention across every cohort and product we launch. This is a senior, outcomes-driven role with real budget and real autonomy. You will set the strategy and execute it.

What You Will Own

• The full enrollment funnel, from awareness to converted student, and the growth strategy behind it
• Top-of-funnel acquisition across organic and paid channels
• Conversion optimization across landing pages, email sequences, and the application flow
• Content distribution strategy that turns our deep library of technical content into reach and enrollments
• Co-marketing and partnership activations with our partner companies
• Community and audience building that compounds over time
• A rigorous experimentation practice, with clear metrics, hypotheses, and post-mortems

Who You Are

• 3–5 years in growth marketing, ideally in edtech, SaaS, or the creator economy
• A demonstrable track record of driving enrollment or revenue growth, with numbers you can speak to
• Deeply data-driven and fluent in funnels, attribution, and experiment design
• Strong content and editorial instincts, with a sharp sense of what resonates with our audience
• A self-starter who owns outcomes end to end rather than waiting for direction

Nice to Have

• Experience marketing technical or developer-focused products
• A personal interest in AI and a feel for the audience we serve